Use Case: Keyword research, competitor analysis, rank tracking, PPC, content optimization
Strength: One of the most complete SEO + marketing platforms
Website: semrush.com
Use Case: Keyword tracking, site audit, link explorer, page optimization
Strength: Strong beginner-friendly interface, domain authority metric
Website: moz.com
Use Case: Keyword ideas, site audit, backlink data, domain overview
Strength: Great for small businesses and beginners
Website: neilpatel.com/ubersuggest
Use Case: Rank tracking, backlink analysis, content audit, keyword clustering
Strength: Affordable for teams and agencies
Website: serpstat.com
Use Case: Competitor keyword tracking, PPC research, domain comparisons
Strength: Excellent for competitive intelligence in both SEO and paid search
Website: spyfu.com
Use Case: Backlink profile, trust flow/citation flow, link history
Strength: Laser-focused on link data and domain authority metrics
Website: majestic.com
Use Case: Backlink tracking, keyword rankings, competitor links
Strength: Clean interface and solid reporting
Website: monitorbacklinks.com
Use Case: Website crawling, broken link checking, audit for SEO issues
Strength: Desktop app used by pros for full on-site audits
Website: screamingfrog.co.uk
Use Case: Technical SEO audits, page-level SEO reports
Strength: Visual reporting and advanced crawl diagnostics
Website: sitebulb.com
Use Case: Daily rank tracking by keyword, location, and device
Strength: Blazing fast and precise SERP insights
Website: accuranker.com
Use Case: White-label reporting, SERP tracking, local keyword tracking
Strength: Affordable and feature-packed
Website: proranktracker.com
Use Case: Content scoring, keyword density suggestions, NLP optimization
Strength: Create SEO-friendly articles using data-driven guidelines
Website: surferseo.com
Use Case: AI content briefs, competitor SERP analysis, question research
Strength: Perfect for fast, optimized content creation
Website: frase.io
Use Case: Indexing, performance tracking, core web vitals
Strength: Direct insight from Google — essential for all webmasters
Website: search.google.com/search-console
Use Case: Keyword research and ad forecasting
Strength: Solid data for PPC and SEO keyword strategy
Website: ads.google.com
Use Case: Search performance insights, crawl issues, sitemaps
Strength: Free alternative SEO console
Website: bing.com/webmasters
Absolutely! Here’s a curated list of the top SEO tools like Ahrefs, broken into categories based on their primary functions (e.g. keyword research, backlink analysis, site audit, etc.). These tools are perfect for improving your site’s visibility, tracking performance, and outperforming competitors — including your site, topbest.app.
Use Case: Keyword research, competitor analysis, rank tracking, PPC, content optimization
Strength: One of the most complete SEO + marketing platforms
Website: semrush.com
Use Case: Keyword tracking, site audit, link explorer, page optimization
Strength: Strong beginner-friendly interface, domain authority metric
Website: moz.com
Use Case: Keyword ideas, site audit, backlink data, domain overview
Strength: Great for small businesses and beginners
Website: neilpatel.com/ubersuggest
Use Case: Rank tracking, backlink analysis, content audit, keyword clustering
Strength: Affordable for teams and agencies
Website: serpstat.com
Use Case: Competitor keyword tracking, PPC research, domain comparisons
Strength: Excellent for competitive intelligence in both SEO and paid search
Website: spyfu.com
Use Case: Backlink profile, trust flow/citation flow, link history
Strength: Laser-focused on link data and domain authority metrics
Website: majestic.com
Use Case: Backlink tracking, keyword rankings, competitor links
Strength: Clean interface and solid reporting
Website: monitorbacklinks.com
Use Case: Website crawling, broken link checking, audit for SEO issues
Strength: Desktop app used by pros for full on-site audits
Website: screamingfrog.co.uk
Use Case: Technical SEO audits, page-level SEO reports
Strength: Visual reporting and advanced crawl diagnostics
Website: sitebulb.com
Use Case: Daily rank tracking by keyword, location, and device
Strength: Blazing fast and precise SERP insights
Website: accuranker.com
Use Case: White-label reporting, SERP tracking, local keyword tracking
Strength: Affordable and feature-packed
Website: proranktracker.com
Use Case: Content scoring, keyword density suggestions, NLP optimization
Strength: Create SEO-friendly articles using data-driven guidelines
Website: surferseo.com
Use Case: AI content briefs, competitor SERP analysis, question research
Strength: Perfect for fast, optimized content creation
Website: frase.io
Use Case: Indexing, performance tracking, core web vitals
Strength: Direct insight from Google — essential for all webmasters
Website: search.google.com/search-console
Use Case: Keyword research and ad forecasting
Strength: Solid data for PPC and SEO keyword strategy
Website: ads.google.com
Use Case: Search performance insights, crawl issues, sitemaps
Strength: Free alternative SEO console
Website: bing.com/webmasters
Tool | Best For | Free Plan |
---|---|---|
Ahrefs | All-in-one SEO | Limited |
SEMrush | Competitor Research | Limited |
Moz Pro | Beginners & Link Building | Yes |
Ubersuggest | Affordable SEO Starter | Yes |
Screaming Frog | Technical SEO | Yes (limited URLs) |
Surfer SEO | Content Writing | No |
Frase.io | AI-Powered SEO Content | No |
Google Search Console | Performance Tracking | ✅ Yes |
Majestic | Link Data | No |
Discover what writing with AI feels like. See for yourself with a free trial.
Get exclusive access to insider AI stories, tips and tricks.
Sign up to the newsletter and be in the know!
Limited Time Offer! Use code WELCOME15 at checkout to redeem your discount